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Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Stephen King to Guest Star on ‘Sons of Anarchy’

Stephen King will be making a guest appearance on the hit TV show, Sons of Anarchy, later tonight.  King will play a character named “Bachman”, which I’m sure was no coincidence since he had published under the pen name “Richard Bachman” for several years. Stephen King is a motorcycle enthusiast and was excited to get a tricked-out, bright red Harley-Davidson Road-Glide to ride for the filming of the episode.  See his comments about the production here. Photo credit: Life.com

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.