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Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.

Actor and Avid Rider, Lorenzo Lamas, to Lead Charity Ride for Abused Children

Lorenzo Lamas, the heartthrob who played ex-cop Reno Raines, a chopper/cruiser-riding beefcake sporting a flowing mane (that most women wished they had), out for justice in the ’90s TV drama, Renegade, is a real life motorcyclist, and will lead a charity ride on June 3 as the grand marshal for Child Abuse Awareness. Slated to join Lamas are actors/riders from Sons of Anarchy, Southland and American Ninja, as well as law enforcement and the general public, on the ride that will depart from Bartels’ Harley-Davidson in Marina del Rey, Calif., and end at the Newport Dunes Resort in Newport Beach, Calif. Here’s the full set of details on the ride from the press release: LOS ANGELES, CA – March 8, 2012 – Organizers have announced that the much anticipated ’Ride to the Dunes’ for Child Abuse Awareness, led by Grand Marshal, Lorenzo Lamas, scheduled forSunday June 3, 2012 will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA to the serene Newport Dunes Resort, Newport Beach, CA.

Harley-Davidson MotorClothes Releases New Jacket And Helmet

Harley-Davidson has teamed with French helmet maker, Shark, to introduce a new modular helmet to the Harley-Davidson MotorClothes collection. Elsewhere, H-D also introduces a three-season riding jacket. See the press releases below for more information.