2011 Harley-davidson Forty-eight Xl1200x Standard on 2040-motos

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Harley-Davidson Adds Twin Cam 96 and 103 Engines to Factory Remanufacturing Program

Harley-Davidson has added the Twin Cam 96, Twin Cam 103 and 2003-2006 CVO Twin Cam 103 engines to its engine remanufacturing program. The program, which previously accepted 1984 and newer Evolution 1340, Twin Cam 88, Twin Cam 88B and Twin Cam 95 powerplants, takes used engines, rebuilds and repaints them. Customers can take their existing Harley-Davidson motorcycle to a dealer which will remove the engine and send it back to the factory.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.