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UFC Set To Rumble For H-D’s 110th Anniversary

The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown. UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts. “UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson.

Harley-Davidson Closing Australian Cast Wheel Subsidiary

Harley-Davidson is closing its cast wheel and hub producing subsidiary New Castalloy, deciding to outsource production to third-party suppliers. Based in Adelaide, Australia, New Castalloy produces about 1,450 wheels and 500 wheel hubs per day for Harley-Davidson. That work will be transferred to outside suppliers by the middle of 2013.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.