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Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley Art

A new display in the Harley-Davidson museum in Milwaukee is set to open at the end of this week exhibiting the artwork of the firm's styling chief Willie G Davidson. As well as being the grandson of the original 'Davidson' and in charge of all Harley's styling, it turns out that Willie G is a dab hand with a paintbrush. According to Harley-Davidson, the display will include “idyllic rural landscapes and still life watercolour paintings with strong luminosity and form that hint at time spent in the countryside during 48 years as the pacesetter in motorcycle design.” The firm's museum has also announced other special exhibits planned for later in the year, including “Journey of the Iron Elite: The Evolution of Motorcycle Culture through the Eyes of African-Americans” and “Born to be Wild: The Black Leather Jacket” - a 4000-square-foot display dedicated purely to black biker jackets...