2010 Harley-davidson Heritage Softail Classic on 2040-motos

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Moto blog

35 years ago this month

IT'S 35 YEARS since Evel Knievel attempted to jump 13 London buses at Wembley Stadium. Riding a heavy, slow Harley-Davidson XR750, the American daredevil had serious reservations about the jump, admitting the take-off ramp was too short, therefore limiting the bike's speed. But even though the plucky American knew his chances of pulling off the stunt were slim, he was reluctant to disappoint the 80,000-strong Wembley crowd.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Edelweiss Bike Travel And Harley-Davidson Team Up

Harley-Davidson is teaming up with Edelweiss Bike Travel as part of its Harley-Davidson authorized tours program to offer riders a brand-new selection of premium riding tours across Europe and Africa. Edelweiss Bike Travel has more than 30 years of expertise in worldwide motorcycle touring and has created a range of once-in-a-lifetime touring rides for both new and experienced riders. The new Harley-Davidson authorized tours provided by the Edelweiss team include a breath-taking ride through the beauty of the Bavarian Forest and ancient Habsburg Empire, a spectacular journey through the rugged scenery of Scotland and an unforgettable adventure through the stunning landscape of Morocco on the African continent.