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Type:Cruiser Stock Number:308718 Phone:8662694706

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

EICMA 2013: Harley-Davidson Revolution X 750 & 500

The Street 750 and Street 500 from Harley-Davidson represent the first all-new platform from Harley-Davidson in 13 years. Built for urban environments, the Street series machines fall under the Dark Custom design and are intended for young, urban riders. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S.