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Moto blog

Motorcycle.com Weekly Community Round-up

Here are a few things going on around the Motorcycle.com Forum Network: Do you use your rear brake?? Another double question mark post. mrcubes2u on the Ducati Monster forums asks if you ever use your rear brakes.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.