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Confirmed: Next Harley-Davidson Sportster Will Use Revolution Max 975 Engine

The Nightster 975 has a certain ring to it We are less than a week away from the official reveal of Harley-Davidson‘s next Sportster, but we’ve managed to confirm the new model will use a 975 version of the Revolution Max engine. Harley-Davidson has been slowly revealing details of the new model, first with a teaser video and a number of social media posts. We’ve previously speculated that the new model will use a smaller displacement version of the Sportster S‘ Revolution Max 1250T engine, with clues such as the telescopic fork, twin rear shocks and single front disc hinting at a less performance-oriented focus.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.