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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

LiveWire S2 Del Mar LE to Debut May 10

All-new Arrow EV architecture to debut on middleweight model LiveWire announced it will reveal its next electric motorcycle on May 10. Dubbed the S2 Del Mar LE, the new model will be powered by a new modular Arrow EV architecture and slot in under the LiveWire One as a new middleweight-level model. Harley-Davidson Takes LiveWire Public, Announces New Arrow Powertrain The announcement was accompanied by a brief video released on social media channels that shows some flat track racing footage and the tag line “The Next Victory Lap.” The footage appears to be of Harley-Davidson factory rider Scott Parker racing at the Del Mar Fairgrounds on Oct.

Harley-Davidson CEO Wandell Named Chairman of the Board

Harley-Davidson President and Chief Executive Officer Keith E. Wandell has been named chairman of the company’s Board of directors. Wandell, who was named president and CEO in May 2009, takes over for Barry K.