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Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Bonhams To Sell Garelli Grand Prix Collection At No Reserve

Mark your calendars for February 5 and 6, 2013, as those are the dates when Bonhams — one of the world’s largest auctioneers of fine arts and antiques — will put for sale two motorcycle collections which include some incredibly rare and historic machines. The Grand Palais in Paris, France will play host to the auction, which includes the entire Garelli Grand Prix collection as its headliner. Founded in 1919, many famous Italian racers got their starts on Garelli motorcycles.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.