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Harley-Davidson’s Vanity Fair Photo Shoot

Harley-Davidson has JUST uploaded a new video to YouTube (seriously! It was at 0 views when I got there!).  The video is a behind the scenes look at Harley-Davidson’s photo shoot for an upcoming issue of Vanity Fair. Watch the behind the scenes footage from Harley-Davidson’s new print campaign in the June Issue of Vanity Fair that salutes women riders and encourages females who have not yet hit the road on two wheels to “experience life with no regrets.” The women featured are health and wellness expert and NBCs The Biggest Loser trainer Jillian Michaels; Grammy®-winning singer-songwriter Jewel; television and film actor Tricia Helfer; and Los Angeles rider/entrepreneur Deborah DiMiceli.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Harley-Davidson Reports Q1 2013 Results

Harley-Davidson reported 15.9%  increase in motorcycle revenue despite selling 9.1% fewer motorcycles over the first quarter of 2013. According to the company’s first quarter 2013 report, Harley-Davidson recorded revenues of $1.15 billion from motorcycle sales, compared to $995.9 million in the same quarter of 2012. At the same time, Harley-Davidson sold 54,254 motorcycles worldwide over the first quarter, down from 59,677 motorcycles in the same period last year.