2009 Harley-davidson Ultra Classic Touring on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

46,061 Motorcycles Stolen in US in 2012

An average of 126 motorcycles were stolen in the U.S. every day in 2012, according to a report released by the the National Insurance Crime Bureau. That’s from a total of 46,061 motorcycles reported stolen that year a 1.3% improvement from the 46,667 motorcycles reported stolen in 2011.

LiveWire S2 Del Mar LE to Debut May 10

All-new Arrow EV architecture to debut on middleweight model LiveWire announced it will reveal its next electric motorcycle on May 10. Dubbed the S2 Del Mar LE, the new model will be powered by a new modular Arrow EV architecture and slot in under the LiveWire One as a new middleweight-level model. Harley-Davidson Takes LiveWire Public, Announces New Arrow Powertrain The announcement was accompanied by a brief video released on social media channels that shows some flat track racing footage and the tag line “The Next Victory Lap.” The footage appears to be of Harley-Davidson factory rider Scott Parker racing at the Del Mar Fairgrounds on Oct.