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EICMA 2013: Harley-Davidson Revolution X 750 & 500

The Street 750 and Street 500 from Harley-Davidson represent the first all-new platform from Harley-Davidson in 13 years. Built for urban environments, the Street series machines fall under the Dark Custom design and are intended for young, urban riders. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S.

Arizona Bike Week To Host Over 100,000 Motorcycles, April 2-6

Arizona Bike Week, one of America’s largest motorcycle rallies, will attract well over 100,000 bikers to the greater Phoenix area this year. This epic gathering of the riding community will be celebrated April 2-6, 2014 at WestWorld in Scottsdale. Arizona Bike Week, supported by numerous Valley businesses and national brands, has for the first time in its history secured presenting sponsors.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.