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EICMA 2013: Harley-Davidson Revolution X 750 & 500 First Impressions Video

Bred in America, built in India the new Revolution X platform is meant to be Harley’s new price point model. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S. will. The 500 costs $6700 and the 750 is $7500.

Harley-Davidson Recalls 250,000 Motorcycles for Rear Brake Light Switches

Harley-Davidson is issuing a recall for 250,757 units from its Touring, CVO Touring and Trike line from model years 2009 – 2012. The rear brake light switch on the models in question may become degraded due to the heat from the exhaust systems. This may affect brake light function and may result in a brake fluid leak.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.