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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley’s Ed Krawiec is 2011 NHRA Pro Stock Motorcycle Champ

Harley-Davidson Screamin’ Eagle/Vance & Hines rider Ed Krawiec is the 2011 NHRA Pro Stock Motorcycle world champion. Krawiec clinched the title with a second-round win at the Automobile Club of Southern California NHRA Finals at Auto Club Raceway that eliminated Lucas Oil Buell rider Hector Arana Jr., the only rider in the field with a chance to overtake Krawiec for the championship. Krawiec advanced to the final round and lost to his Harley-Davidson Screamin’ Eagle/Vance & Hines teammate Andrew Hines, who finished the season third in points. More from Harley-Davidson on Krawiec’s win: “I think this is really a statement on the season, to end it with an all-Harley final and the championship, and with Willie G.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.