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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Denies Plans for Small-Displacement Model for India

India’s 13-million-unit-per-year motorcycle market is comprised of mostly small-displacement models, so it sounds odd at first when manufacturers such as Harley-Davidson and Triumph enter the market with their larger-displacment models. The question quickly arises as to whether they will stick with their existing big-bore models or introduce an all-new, small-capacity model for the Indian market. Manufacturers like the Big Four from Japan already produce smaller models for other markets so it’s a relatively easy task for them to introduce new models such as Honda‘s recently launched 109cc Dream Yuga.

Harley-Davidson Breakout Recall Caused by Fuel Tank Angle

An official recall announcement by the National Highway Traffic Safety Administration sheds some light on the cause of a recall campaign on 2013-2014 Harley-Davidson Breakout and CVO Breakout models. We wrote about the recall last week, after campaigns were initiated in Canada and Australia to address a problem with the fuel sensors not properly reading the correct volume of fuel. We now know the problem is caused by the angle of the fuel tank.