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Harley-Davidson Opens New Asia Pacific Headquarters in Singapore

Harley-Davidson has opened a new regional headquarters for the Asian market in Singapore. The new facility will house Harley-Davidson‘s sales, marketing and dealer development operations for its Asia Pacific region. The region office was previously located at Harley-Davidson’s global base in Milwaukee.

Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.

Harley Unveils Street Line in X Games Ice Racing Exhibition – Video

No, you didn’t read that headline wrong. Harley-Davidson will reveal its Street line of motorcycles to the US market at the X Games today with an ice racing exhibition. While exciting, the winter X Games have clearly been lacking one thing – motorcycles – and the Motor Company has joined with ESPN to bring ice racing to mainstream audiences. What could be a better way to introduce the Street 750 to a young, adventure sports-focused market to the Harley line designed by and for them?