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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Three-Year-Old Motorcycle Prodigy?

Even though Tiger woods started paying golf at age two, this story of a three-year-old boy from New Delhi, India is probably just as impressive, maybe more.  Azeem Khan, photographed on the Royal Enfield Bullet above, has been granted a special license by judges in India allowing him to ride his motorcycle on side roads but is not allowed out on the main roads by himself. Khan’s father had to customize the bike so that the young boy could reach the controls and prove that he could handle the motorcycle on his own. I used to sit him on my bike and he would always grab at the controls.

Harley-Davidson World Ride Tops 10 Million Miles; Eclipses 2012 Total by 28 Percent

Motorcycle riders from around the world enthusiastically joined members of the Harley Owners Group (HOG) on June 23 and 24 to shatter last year’s record mileage total for the Harley-Davidson World Ride by collectively logging more than 10 million miles, a 28 percent increase over the 2012 total. Launched in 2008 as HOG’s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of HOG that culminates this Labor Day weekend in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles.