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New 2010 Harley-Davidson CVO Motorcycle Video Previews!

Harley-Davidson revealed their new CVO line-up over the weekend and Motorcycle.com’s own Alfonse Palaima was there to cover it … and video tape it! The 2010 Harley-Davidson Street Glide, Fat Bob, Ultra Classic Electra Glide and all-new Softail Convertible were there and Fonzie was able to take a close look at each one. Here’s a quick run-down of the new 2010 models: Short Course Recap Model Street Glide Softail Convertible Ultra Fat Bob Built York, PA York, PA York, PA Kansas City, MO MSRP Base $30,999 $27,999 $35,999 $25,299 Production Run 3500 2500 3450 1300 Class Touring Touring/Cruiser Touring Cruiser Features, Standard ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm History All-new for CVO All-new for CVO CVO Elder at 6 years 2nd year CVO For the full details of these amazing motorcycles, head to Motorcycle.com’s 2010 Harley-Davidson CVO Model Line-Up Preview.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.