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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care

A new survey conducted by the Consumer Reports National Research Center finds BMW and Harley-Davidson  owners are much more likely to report major problems with their motorcycles than owners of Honda, Kawasaki and Yamaha motorcycles. The survey, which will appear on the April 2013 issue of Consumer Reports, says one in three BMW owners reported experiencing a major problem with their bikes in the last four years. Harley-Davidson owners were slightly better, with one in four reporting serious issues.

Las Vegas Harley-Davidson Breaks Ground On Vegas Strip

Las Vegas Harley-Davidson broke ground yesterday on a full-line Harley-Davidson dealership on the famed Las Vegas Strip. A custom Nevada Sesquicentennial-themed motorcycle celebrating the state’s 150th anniversary was revealed as part of the event, along with details on how one lucky rider will win it at the store’s grand opening. Harley-Davidson owners from around the city flocked to the site as Las Vegas Harley-Davidson President Don Andress and Vice President Timothy Cashman discussed the new location and, along with Governor of Nevada Brian Sandoval, unveiled a custom Nevada Sesquicentennial-themed motorcycle.