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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Wants You to Ride Five Million Miles

Harley-Davidson is rallying its troops for their second annual H.O.G. Million Mile Monday.  The Million Mile Monday is a day when all Harley-Davidson H.O.G. riders go out and ride, recording how far they rode that day on Harley’s H.O.G.

2024 Harley-Davidson Road Glide and Street Glide Review – First Ride

New and improved and yet still the same. Everything’s going to plan. Photos: Brian J.