2008 Harley Davidson Custom Super Glide on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson and Brando Estate Settle Boot Suit

The estate of Marlon Brando and Harley-Davidson have reached a settlement in a civil suit over the use of the actor’s name. As reported last May, the dispute was over a leather riding boot Harley-Davidson sold as “The Brando”. The suit sought an injunction for Harley-Davidson to stop using the Brando name, and asked for unspecified damages.

Ride a Harley in South Africa

ONE FOR THE ADVENTUROUS: Harley-Davidson has recently launched the Western Cape Experience tour in South Africa.The seven-night trip includes a five-day riding experience aboard the Harley-Davidson Electra Glide Ultra Limited. Harley say the 1,000-mile route couples stunning scenery with carefully selected high quality accommodation that represents the Harley-Davidson lifestyle and shows visitors some of the best experiences that the Western Cape has to offer.Harley-Davidson UK and Ireland are offering customers a discount of £500 off the tour cost for a single rider and an additional saving of £120 of the cost of a pillion travelling with the rider. To qualify for this discount customers must book a demo ride online by visiting www.harley-davidson.co.uk.