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Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Helps America Avoid Further Father’s Day Flubs

While Father’s Day is meant to celebrate fatherhood and family, new data shows most American dads aren’t feeling the love. The survey, commissioned by Harley-Davidson, interviewed more than 1,200 American dads about their Father’s Day gifts and experiences. The findings are clear that not all dads get their due on their day.