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Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Motus Hires Former H-D Test Rider + Video

Bruce Edmiston was a Harley-Davidson test rider for over 20 years. In that time, he estimates he’s racked up well north of 500,000 miles on a wide variety of motorcycles from many different parts of the world. He retired from Harley-Davidson in 2009, but the prospect of helping Motus develop an all-American sport-tourer was just the opportunity he needed to come out of retirement and utilize his test riding expertise.

2010 Sportster Forty-Eight [video]

Watching the promo videos that Harley-Davidson puts out does get me pumped.  Harley does however really seem to reinforce the stereotype of a typical Harley rider, I’m not sure if I am cool enough but the new Sportster Forty-Eight looks great!  Harley could use some positive feedback after they announced their Q4 results… Get the Flash Player to see this player. The 2010 Harley-Davidson Forty-Eight retails for $10,499 for the black version, $10,789 for the silver or orange. Click here for more info.