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Most Obvious Press Release Of 2013: Biker Chicks Sexier Than Pedestrians

In a misallocation of funds Harley-Davidson recently spent an untold buttload of money proving something men have known for years: That women who ride motorcycles are sexier and better between the sheets than women who don’t ride. Common responses from male motorcyclists to the press release were: Duh; Tell me something I didn’t already know; Can I be a recruiter? Meant to entice non-riding females into the Harley-Davidson army by pimping the Bar & Shield’s website, www.h-d.com/women, the press release was peppered with effeminate catchphrases such as “physical intimacy, “communication,” and “improves relationships” but the basal message is one of female motorcyclists being sexier, happier and more confident than their non-riding counterparts.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Five Takeaways from Harley-Davidson's Q4 2022 Results

Del Mar delays, Project Fuel and the X350RA Harley-Davidson presented its fourth quarter 2022 financial results, and the results were generally strong, but not without a few hiccups. The quarter was strong, compared to the previous year, with revenues ($1.14 billion vs $1.02 billion), operating income (profit of $4 million vs loss of $7 million) diluted earnings per share ($0.28 versus $0.14) showing increases in 2022. For the year, Harley-Davidson reported revenues of $5.76 billion compared to $5.34 billion in 2021, and an operating income of $909 million compared to $823 million in the previous year.