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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Next Revolution Max Harley-Davidson Sportster to Be Announced April 12

Possible names include 48X and Nightster Harley-Davidson will announce its next Revolution Max-powered Sportster model on April 12. The Motor Company dropped a short music-themed teaser video titled “Instrument of Expression,” to promote the announcement, and offer a few tantalizing glimpses of the new model. Harley-Davidson previously teased the next Sportster model last July, revealing a design with more traditional styling than the Sportster S.

Arizona Bike Week To Host Over 100,000 Motorcycles, April 2-6

Arizona Bike Week, one of America’s largest motorcycle rallies, will attract well over 100,000 bikers to the greater Phoenix area this year. This epic gathering of the riding community will be celebrated April 2-6, 2014 at WestWorld in Scottsdale. Arizona Bike Week, supported by numerous Valley businesses and national brands, has for the first time in its history secured presenting sponsors.