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Moto blog

Harley-Davidson World Ride Tops 10 Million Miles; Eclipses 2012 Total by 28 Percent

Motorcycle riders from around the world enthusiastically joined members of the Harley Owners Group (HOG) on June 23 and 24 to shatter last year’s record mileage total for the Harley-Davidson World Ride by collectively logging more than 10 million miles, a 28 percent increase over the 2012 total. Launched in 2008 as HOG’s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of HOG that culminates this Labor Day weekend in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles.

New Harley-Davidson Sportster for India to Use 500cc V-Twin

When Harley-Davidson first entered the Indian market, The Motor Company decided to import existing models as complete knockdown kits for final assembly in the burgeoning market. Considering the average motorcycle in India has a displacement smaller than 200cc, it was inevitable Harley-Davidson would eventually have to produce a small-displacement model rather than rely on its existing product line which currently lists the 883cc sportsters as its smallest bikes. Despite a denial last May by Harley-Davidson India’s Managing Director Anoop Prakash, it now appears Harley-Davidson is set to announce a new small-displacement model to be produced in India at the 2014 Indian Auto Expo next February.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.