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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Harley-Davidson Racers Visiting Troops In Middle East

A large number of military personnel are also motorcyclists, with many dreaming of the day they can hop back on their steeds after deployment. Harley-Davidson understands this, and in cooperation with Army Special Forces Association Chapter 64, Harley-Davidson Screamin’ Eagle/Vance & Hines riders Eddie Krawiec and Andrew Hines are joining Summit Racing Equipment and Armed Forces Entertainment November 18-22 for Operation Appreciation, an annual visit to American troops stationed overseas. After three years of visiting American military personnel based in Europe, Operation Appreciation will travel to the Middle East to visit troops in Kuwait, the United Arab Emirates, and Bahrain.