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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Legends Ride Stops Sturgis Traffic

This is a small sample of the participants in Monday’s annual Legends Ride from Deadwood to Sturgis. Hundreds of bikes thundered through the Black Hills toward Sturgis on Monday afternoon, creating a cacophony not heard in these parts since, well, last year. The sixth annual Legends Ride draws thousands of riders, spectators and celebrities to the historic city of Deadwood, South Dakota each year on a charitable pilgrimage to the Buffalo Chip Campground, and organizers said Monday’s edition was likely the largest ever.

Harley-Davidson and an American Hero

As motorcyclists, we’re drawn to the freedom two wheels represent; just man, machine and the open road. The feeling rings true today as it did 72 years ago, when Wallace Van Sandt, of Birmingham, Alabama, took delivery of his 1941 Harley-Davidson WLD Special Sport Solo, purchased new in 1940 for $365 (roughly $5800 in today’s money) by his father as a high school graduation gift. The WLD Special Sport Solo was a ringer in its day.