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Harley-Davidson Reports Q3 2011 Results

As expected, Harley-Davidson reported a net income of $183.6 million over the third quarter ended Sept. 25, 2011, a 106% increase from the $88.8 million reported in the same quarter of 2010. Harley-Davidson reported sales revenue of $1.23 billion, a 13.4% increase from the $1.09 billion reported in the same quarter of 2010.

Happy Birthday Elvis!

Born on January 8th, 1935 in Tupelo, Mississippi, Elvis Aaron Presley would have been 75 years ago today if he was still alive today.  As a tribute to “The King” of Rock and Roll, the Harley-Davidson Museum has created a special exhibit, expanding on the semi-permanent collection from Elvis that has been on display since the museum was opened in 2008. The bill of sale, insurance, and registration papers for the 1956 Harley-Davidson KH pictured above will be on display along with the motorcycle that was owned by Elvis and the Graceland Museum has loaned some rare photos for the occasion. Along with Cadillac’s, Elvis had a passion for motorcycles but especially loved his Hogs and rode Harley’s in many of his films, including Roustabout (1964), Viva Las Vegas (1964), Clambake (1967) and Stay Away Joe (1968).

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.