2005 Harley-davidson Vrsc on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson World Ride Tops 10 Million Miles; Eclipses 2012 Total by 28 Percent

Motorcycle riders from around the world enthusiastically joined members of the Harley Owners Group (HOG) on June 23 and 24 to shatter last year’s record mileage total for the Harley-Davidson World Ride by collectively logging more than 10 million miles, a 28 percent increase over the 2012 total. Launched in 2008 as HOG’s Million Mile Monday, the annual event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2012, participants logged 7,799,140 miles, but this year as riders celebrated the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of HOG that culminates this Labor Day weekend in Milwaukee, they blitzed that record by more than 25 percent, tallying an official total of 10,018,231 miles.

Owner of Tsunami-Tossed Harley-Davidson Found in Japan

Harley-Davidson representatives in Japan have identified the owner of the motorcycle lost in last year’s tsunami but later found on a remote beach in Canada. The 29-year-old owner, Ikuo Yokoyama, lives in Yamamoto, Japan, in Miyagi Prefecture, the region hardest hit by the 2011 Japanese earthquake and tsunami. Yokoyama survived the disaster but lost three family members and is still living in temporary accommodations.