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Moto blog

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Airhawk Introduces DS Comfort Seating System For Dual Sport Bikes, Bikes With Narrow Seats

Airhawk, Inc., has introduced the DS Comfort Seating System, a cushion designed specifically for motorcyclists who ride dual sport bikes or bikes with narrower seats. Features of the DS cushion include a narrow front to match the seat profile of most dual sport/adventure bikes and bikes with narrow seats.  A tapered-down front minimizes unwanted pressure on the scrotum, and a heavy-duty hold-down strap system ensures a secure fit to the bike.  The DS also works well with narrow customized or aftermarket seats that have been installed for the purpose of getting the rider lower to the ground.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.