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Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

2014 Harley-Davidson Touring Models Recalled for Pinched Brake Lines

Harley-Davidson is recalling 66,421 motorcycles because of a problem with the front brake lines getting pinched. The recall affects all ABS-equipped 2014 touring and CVO touring models including the Electra Glide Ultra Limited, Electra Glide Ultra Classic, Street Glide, Road King, CVO Limited and CVO Road King. Police and Shrine edition models are also affected, as are the Twin-Cooled version of the Electra Glide Ultra Classic and the Road King Classic which are produced for other markets.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.