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2012 Harley-Davidson V-Rod 10th Anniversary Edition and Updated Night Rod Unveiled

Harley-Davidson is celebrating the 10th anniversary of its V-Rod line with a few updates as well as a special edition model. First introduced in the 2002 model year, the V-Rod marked a new era for Harley-Davidson, with the V-Rod’s 1130cc 60-degree  V-Twin Revolution engine, the Motor Company’s first production engine with liquid cooling and overhead camshafts. The 2012 Harley-Davidson V-Rod line is equipped with the latest generation 1250cc Revolution engine with dual overhead camshafts,  four-valve cylinder heads and fuel injection.

Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.