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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Harley-Davidson Financial Services to Refund $228,000 in Settlement

Harley-Davidson Financial Services agreed to reimburse more than 600 customers in Massachusetts a total of $228,000 to resolve a dispute over refunding enrollment fees on loans. Customers receiving financing occasionally pay optional enrollment fees for additional special loan terms. If a customer pays off its financing loan ahead of schedule, they may be entitled to a pro-rated refund on those enrollment fees.