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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Top-Selling Motorcycles in US in 2013: Harley-Davidson Street Glide Special and Breakout

It’s almost automatic every time we write about Harley-Davidson that the company’s critics jump out to say how its bikes are heavy or assembled from parts bin leftovers or technologically decades behind its competitors. What these naysayers either forget or completely ignore is that Harley-Davidson motorcycles continue to sell. In its first quarter 2014 financial report, Harley-Davidson reported a 5.8% increase in motorcycle sales including 3.0% in the U.S.

Expensive pleasure: the cost of the electric Harley-Davidson LiveWire announced

The first "electric train" from Milwaukee - this time for real! - will appear on the New World market in August and is expected to be one of the most expensive models in the corporate palette. Nearly thirty thousand dollars ($29,799) is the minimum price for a Harley-Davidson LiveWire.