2004 Harley-davidson Fxsts/fxstsi Springer Softail on 2040-motos

Moto blog

Pope Francis To Auction Harley-Davidson For Charity

During Harley-Davidson‘s 110th anniversary celebrations earlier this year, Pope Francis was given not one, but two Harley-Davidsons, a 2013 Heritage Softail Classic and Dyna Super Glide Custom. Not one for gaudy excess (or a motorcycle ride for that matter), Pope Francis has decided to put both up for auction. Specifically, the Pope has donated the bikes to the Caritas charity near Rome.

Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.