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Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.

Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.