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Moto blog

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

New Screamin’ Eagle Drag Racing Championship Series for 2013

The NHRA today announced the formation of the Screamin’ Eagle Championship Motorcycle Series for 2013. The new series will feature five classes: Top Fuel, Pro Gas, Draggin’ Bagger, Street Pro and Hot Street. The 10-race series will compete at divisional events as part of the NHRA Lucas Oil Drag Racing Series, in addition to the Sportsman ET Motorcycle class that currently competes at various NHRA divisional events.