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Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise

In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.