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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013 US Motorcycle Sales Data

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

AMA Pro GoPro Daytona SportBike Riders Gearing Up For Road America

The AMA Pro GoPro Daytona SportBike class makes its much-anticipated return to Road America this weekend. The four-mile Wisconsin circuit is a particularly exciting place to watch the middleweight bikes because its long straights and braking zones make passing and lead changes commonplace. More than just a test of man and machine, the races often develop into a strategic battle leading up to the all-important last lap and run up the hill to the checkered flag.