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105-Year-Old Woman Rides A Harley-Davidson

When you get to be 105 years old, clearly your best years are behind you. However, that didn’t stop Ella Passmore of Richmond Hill, Georgia from trying something new and daring for the first time. To celebrate over a century of living, Passmore rode on a Harley-Davidson, as reported by www.savannahnow.com.

Paul James To Start His 20th Consecutive Road Racing Season At Daytona

Paul James isn’t just another Harley-Davidson employee, he’s one helluva fast rider. For 2014, James will be suiting up for his 20th consecutive season of road racing as he pilots his James Gang/Hoban Brothers Racing Harley-Davidson XR1200 for the AMA Pro Racing Vance & Hines Harley-Davidson series season opener at Daytona International Speedway. And he brings with him a new sponsor and a continued relationship with the VETMotorsports program.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.