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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Offers “Steel Toe Tour” of York Factory

Harley-Davidson is adding a new factory tour program offering visitors a personal look at the company’s York production facility. For years, the M has been offering free factory tours of its operations in York, Pa., Kansas City, Mo., Tomahawk, Wis., and Menomonee Falls, Wis., facilities. In 2009, Harley-Davidson introduced a premium tour that takes guests into “employee-only” areas called the “Steel Toe Tour” at its Menomonee Falls location.

Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care

A new survey conducted by the Consumer Reports National Research Center finds BMW and Harley-Davidson  owners are much more likely to report major problems with their motorcycles than owners of Honda, Kawasaki and Yamaha motorcycles. The survey, which will appear on the April 2013 issue of Consumer Reports, says one in three BMW owners reported experiencing a major problem with their bikes in the last four years. Harley-Davidson owners were slightly better, with one in four reporting serious issues.