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2013-2014 Harley-Davidson Breakout Recalled for Faulty Fuel Indicators

Harley-Davidson is recalling 2013-2014 Breakout models, including CVO versions, because the fuel level indication system may not be properly reading the correct amounts of fuel. As of this publishing, recalls have been announced by government agencies in Australia and Canada; the National Highway Traffic Safety Administration has not yet posted a recall but U.S.-based members of the Harley-DavidsonForums.com report American dealerships have already started receiving recall bulletins. According to a recall announcement by Transport Canada, some Breakout and CVO Breakout models may run out of fuel despite the fuel and range indicators indicating there is still enough fuel in the tank.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.