1999 Harley Davidson Softail on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Get A Harley-Davidson Demo Ride At American International Motorcycle Expo

From a press release issued by AIMExpo: The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC). The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event, now less than a month away.

Fundraising Harley Prints By 8-year-old MDA Ambassador On Sale

MDA Ambassador Reagan Imhoff wanted the artwork she created with Harley-Davidson designer Mathew Hintz to “raise a lot of money for MDA so we can have more scientists to make medicines.” The original drawing of a purple Harley-Davidson Softail Breakout motorcycle brought in $3500 on August 31 at the MDA auction during the 110th Anniversary Celebration. The pair hopes to raise even more with sales of the limited edition, signed prints, available through www.HintzStudios.com. “I’m happy our artwork raised some money, and hope we sell all of the prints!” said Reagan, who has Spinal Muscular Atrophy, a painful neuromuscular disease.