1998 Harley-davidson Xl883 Standard on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2023 Harley-Davidson X 350 Revealed for China

H-D/QJ Motor connection finally bears fruit Harley-Davidson has officially revealed the X 350 for the Chinese market, a small displacement flat track-inspired roadster produced with Qianjiang Motor (QJ Motor). As of this writing, the X 350 is only confirmed for China, though a modified variant known as the X350RA will be used in Harley-Davidson Rider Academy programs in the U.S. QJ and Harley-Davidson have been working on the X 350 since 2019, though the motorcycle traces its lineage a little earlier to the TNT300 from QJ-owned Benelli.

Harley-Davidson Reports Q1 2014 Sales Results

Harley-Davidson kicked off its 2014 fiscal year with a first quarter net income of $265.9 million, an 18.1% increase from the profit reported in the same period of 2013. Consumers purchased 57,415 new Harley-Davidson motorcycles worldwide in the first quarter, up 5.8% from the 54,254 units sold in Q1 2013. U.S.