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EagleRider Introduces Pillion Tour Program for Non-Riders

Motorcycle tour operator EagleRider is launching a new program for non-riders. Celebrating its 20th anniversary this year, EagleRider offers motorcycle rentals and guided motorcycle tours. Until now however, you had to have a motorcycle license or ride as a passenger with another traveler who does.

Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise

In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.