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New Indian Commercial Pokes Fun At Harley-Davidson

The big news in the motorcycle world this year is the return of Indian motorcycles. Earlier this year, parent company Polaris unveiled the all-new Thunderstroke 111 engine as a sneak peak to the 2014 Chief which is set to make its official debut at Sturgis at the beginning of August. To prepare for this momentous occasion, Indian produced this commercial, which takes a nice, healthy jab at the iconic Motor Company.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.