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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Bonhams To Auction Wayne Pierce Family Collection Of Motorcycles Jan. 9, 2014, In Las Vegas

On January 9, 2014, during the fourth annual Las Vegas Sale of motorcycles at Bally’s Hotel and Casino, Bonhams, the world’s largest auction house for cars, motorcycles and memorabilia, will be auctioning off over 50 motorcycles from the extensive Wayne Pierce family museum collection, all offered at no reserve. Among the machines is a first-year Harley-Davidson Sportster believed to be the 10th XL883 produced in 1957, a 1933 Harley VLE police bike that saw actual duty on the streets of Chicago before being cast in the 1987 Kevin Costner gangster movie, “The Untouchables,” and an authentic and unrestored 1947 Harley Knucklehead wearing period aftermarket accessories. Wayne “Pappy” Pierce started his Harley-Davidson dealership in 1957, run out of a one-room tin shed in DeKalb, Illinois.

2014 Biker Belles Symposium At Sturgis Buffalo Chip

On Tuesday, August 5th, at the Sturgis Buffalo Chip, the sixth annual Biker Belles symposium presented by Harley-Davidson kicks off at The Lodge at Deadwood. Proceedings get underway with filmmaker, Michelle Carpenter, showing a clip from her new documentary about women riders, “Driven to Ride.” When Carpenter finishes, a panel of leading industry women will address attending participants, including motivational speaker and safety expert, Cat Hammes; Team Diva owner, Diva Amy Skaling; ROAR Motorcycles founder, Kathy Tolleson; National Online Director of Marketing & PR for Russ Brown Motorcycle Attorneys, Audrey Nesbitt; drag racer, Andie Gaskins; and more. Following the symposium check out The Comfort Zone by Team Diva.